Playboy Bunny Bra Launch

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Showtime Attractions was contacted to assist with producing the Australian launch of the Bunny Bra at Westfield Miranda in October 2008.

The Bunny bra is a new lingerie line that was developed by Playboy to be sold in retailer Bra’s n Things across Australia. Showtime Attractions part in this successful launch was to provide production & crew, infrastructure and event coordination/management services.
Our infrastructure included:

Playboy model Alison Waite direct from the mansion was brought to Australia to help promote the new line of lingerie. Shoppers to Westfield Miranda had the chance to get to finally get up and close with the playboy star and have the opportunity of a signature. The launch brought a fashion extravaganza with some of Victor’s finest models on catwalk showing the new range to an audience of industry professionals and public spectators.