Cadbury

watch

get more info

Brand Background

In 1930 Harry Melbourne invented our beloved Freddo. When MacRobertson Chocolates was looking for a new idea for their Children’s range, a chocolate mouse was most preferred. Harry Melbourne, who was employed at MacRobertson, knew this would not sell and in 1930 created Freddo Frog.
‘I told Macpherson Robertson (the owner of MacRobertson Chocolates) women and children were afraid of mice and a chocolate mouse would not sell’.
When Harry pitched the idea to Macpherson Robertson he said ‘I’d like to see one, make one up and bring it over to my office’.
’I did and three days later the Marketing Manager said I had backed a winner.’

Today, Freddo is one of Australia’s most popular children’s chocolates and is available in a number of delicious flavours including Dairy Milk, white chocolate, rice crisp, strawberry, peppermint, "Rainbow Crunch" and "Milky Top".
Freddo is available as a 12g, a giant 40g size, and a 240g share pack. Since the success of Freddo, an alternate chocolate named Caramello Koala, also made by Cadbury, has been created.

Caramello Koala is a delicious fun snack made from Australia’s favourite chocolate, Cadbury Dairy Milk® milk chocolate filled with a flowing caramel centre.
Australians have enjoyed Caramello Koala for over three generations and admired his laid-back attitude to life. Although Caramello likes to stay out of the limelight, children and adults alike cannot help but be charmed by his wholesome, friendly nature.

Caramello Koala has always remained true to his bush heritage and can often be seen floating down a river with his friends singing along to his favourite tune.
Caramello Koala is available in a 20g, a Giant 40g
and a 40g twin pack.

Freddo Frog’s Birthday Club Live Show

Poor Caramello Koala thinks everyone has forgotten his birthday and when his friends Georgie and Sam find out they call on Freddo Frog to save the day. Freddo has it all under control and is organizing a surprise party. He has a special job for everyone with plenty of singing and dancing. Can you keep a secret until the right time?

CHARACTERS – Freddo Frog, Caramello Koala, 2 x Hosts

Freddo Frog and his Forest Friends Live Show

Poor Ranger Darcy has to count all the animals in the forest and report back to Ranger Headquarters by sunset. It seems like an endless task until Freddo Frog shows up and has a great plan. Not only will they get the job done but they’ll have lots of fun too.

CHARACTERS – Freddo Frog & Host

Caramello Koala Celebrates Live Show

Dave has been on a big holiday, visiting lots of different places around the world. His friends Kelly and Caramello can’t wait to hear all about his trip. Dave has some exciting tales to tell, can you guess his favorite holiday destination?

CHARACTERS – Carmello Koala, 2 x Hosts

Cadbury Activity Centre

Come and join either Freddo Frog or Caramello Koala for some great fun and creation at the Cadbury activity centre. Children will be assisted by 2 trained activity centre operators. Includes child-size table and chairs and attractive fencing to surround site. Children will be able to create their own masterpieces to take home.

Meet and Greets

Customers can come and meet Freddo Frog & Caramello Koala for a cuddle, handshake or high-five. Customers are welcome to take photos with this cuddly pair.

Target Audience

3 years - 12 years